Cold Pressure Council Logo

HPP Seal Launches

Food and beverage companies certified as using high pressure processing (HPP) began displaying the High Pressure Certified logo on the outside of their packaging. This new logo was developed by the Cold Pressure Council (CPC), an association formed to lead, facilitate, and promote industry standardization, user education, and consumer awareness of HPP.

An early adopter of this logo is Evolution Fresh, a juicer notably supplying Starbucks, and a Founding Member of the CPC. The company presses and squeezes vegetables and fruits, bottles the juice cold, and uses HPP to help protect the flavors and nutrients of the raw fruits and vegetables. The company offers a range of ready-to-drink cold-pressed juices, available in many grocery retailers and Starbucks nationwide. Read the rest here.