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High Quality Clean-label Demand Drives HPP Usage

As consumer preferences gravitate toward better-for-you beverages, experts agree that high-pressure processing (HPP) is the secret to its success. Now a $12 billion industry, HPP […]

Taking HPP to the Next Level

Meat processors have used high pressure processing (HPP) for food safety in ready-to-eat (RTE) meats since the early 2000s and the usage continues to grow. […]

Cold Cure for Pet Food Processing

Processors are turning to high-pressure pasteurization (HPP) to reduce pathogens and keep both pets and humans safe from dangerous cross-contamination. “HPP is most widely used […]

Where Next for HPP

In conversation with Avure JBT The growth of retail meal kits and prepared meals is driving interest in high pressure processing (HPP) for multi-component foods […]

Cold Pressure Council Debuts High Pressure Certified Logo

High-pressure processing has been used as an additional food safety aid for everything from juices to deli meats. As consumer recognition of HPP benefits has […]

How Should We Talk About HPP

Cold pressed juices helped put HPP (High Pressure Processing) on the map. Now the technology is gaining consumer acceptance and understanding in other categories including […]

Safety Clean Label Influencing Use of HPP

As consumers desire fresh, better-for-you foods and beverages, the interest and adoption of high-pressure processing (HPP) is growing, according to a 2017 survey from Universal […]

Seal Certifies Coolness Under Pressure

Manufacturers of products pasteurized with High Pressure Processing, HPP, instead of heat are adopting a High Pressure Certified Seal to assure consumers that they’re buying […]

The High Pressure is on

Already a big business and growing, the HPP, or High Pressure Process market is estimated to hit $12 billion this year—and to double in size […]

New AVURE HPP Testing and Tolling Center in Florida

HPP Fresh Florida is the first and only HPP service provider in Florida to help food and beverage producers’ improve safety, shelf life, and clean […]