Avure AV-M

Taking HPP to the Next Level

Meat processors have used high pressure processing (HPP) for food safety in ready-to-eat (RTE) meats since the early 2000s and the usage continues to grow. According to JBT/Avure, manufacturer of HPP equipment, HPP food products had a market value of $12 billion in 2017 and are expected to double within the next six years.

HPP equipment manufacturer, Hiperbaric, along with JBT/Avure and others in the HPP industry, have created the Cold Pressure Council, a third-party certification body for the new Cold Pressure Consumer seal. The “High Pressure Certified Seal” will be available for food companies to include on the packaging of RTE meat products similar to the manner in which the US Dept. of Agriculture (USDA) uses its Certified Organic seal. Read the rest here.