There were several drivers behind the formation of the CPC. First was the desire that everyone using HPP technology follows proper processes and procedures—no shortcuts. HPP is a fantastic technology, and we do not want any ‘bad actors’ misusing the technology and creating a bad image for it. Another driver was the desire by many existing and new brands to have a logo program that would identify that product as ‘cold pressured’ and verified—as in they are following the proper guidelines for safety, validation, and the HPP process. The third driver was to create an independent organization to help foster the growth and development of HPP overall. Read the entire interview here.